Anyway, I was on the interchange between the bus and the Docklands ‘Light’ Railway – a short walk next to the canal in Lewisham. At least I think it’s a canal, it’s hard to tell with all the shopping trolleys and corpses floating in it. During this interchange – a matter of seconds - I was offered a ‘City AM’ paper by a short man wearing a high visibility jacket with ‘City AM’ printed on it. The high visibility jacket was a light blue colour, to match the font colour of the title ‘City AM’, so I am unsure as to its efficacy as ‘high visibility’.
The man thrust out a ‘City AM’ towards me, and I smiled at him slightly, my smile indicating a tinge of regret and a certain warmth, and I coupled it with a slight shake of my head to communicate to him a gentle but firm negative response to his offer - and he ‘harrumphed’ at me, and threw the paper on the floor, taking up the next one in his pile to proffer to the person behind me. There were no other discarded ‘City AM’ papers next to him, so I can only assume that this annoyance was directed solely at me, and that nobody else had refused his offer.
The ‘DLR’ is absolutely littered with unread copies of ‘City AM’, despite running all the way through the Docklands, London’s Second City, and into the main City itself, presumably London’s First City, although nobody has actually made that clear. Form this man’s attitude, I can only deduce that everyone who takes that route to the ‘DLR’ (a lot of people) takes one to avoid the discomfort of his rejection before discarding it in favour of everyone’s favourite fictional, simplistic and factually inaccurate rag, the ‘Metro’.
Every single day on this route I have seen an empty handed commuter pick up a discarded paper to read, only to re-discard it because it happens to be ‘City AM’. Even people who look like they work in banks, for whom the paper is presumably intended.
I can only admire the tenacity and attitude of ‘City AM’ distribution executives to find ways to hand out all their papers before the rush hour is out, hundreds of papers that nobody wants, filled with words no-one wants to read. Seems a waste of effort for everyone involved really…
On my next blog: ‘ Twelfth Post Part 2 - City AM’ – The First Review'. I will read 'City AM' cover to cover, and let you - all of you, all of my loyal followers, if it worth the paper it is printed on.
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